Outking Clothing Privacy Policy

Effective Date: July 10, 2025

At Outking Clothing, we are committed to protecting your personal information and being transparent about how we collect, use, and share your data. This privacy policy covers all aspects of our e-commerce operations.

Information We Collect

Personal Information:

  • Name, email address, phone number, and billing/shipping addresses
  • Payment information (processed securely through our payment processors)
  • Account credentials and preferences
  • Purchase history and order details
  • Customer service communications

Automatically Collected Information:

  • IP address, browser type, device information
  • Website usage data, pages visited, time spent
  • Shopping behavior and product interactions
  • Location data (if you enable location services)

SMS Program and Phone Number Handling

Our SMS program allows us to send you important updates about your orders, promotional offers, and cart reminders. Here's how we handle your phone number data:

  • Collection: We collect phone numbers when you opt-in to our SMS program during checkout or account creation
  • Usage: We use phone numbers to send order confirmations, shipping updates, promotional messages, and cart abandonment reminders
  • Sharing: We do not share your phone number with third-party marketing companies. Phone numbers may only be shared with our SMS service provider for message delivery purposes
  • Retention: Phone numbers are retained until you opt-out of our SMS program or request deletion of your account
  • Opt-out: Reply STOP to any SMS to unsubscribe, or contact us at info@outkingclothing.com

Cart Abandonment Tracking

Outking's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS and email. We use website cookies and plugins to capture this data and trigger automated reminder messages to help you complete your purchase.

Meta (Facebook/Instagram) Advertising and Retargeting

We use Meta advertising platforms to reach customers and promote our clothing products. This includes:

  • Custom Audiences: We may share hashed email addresses and phone numbers with Meta to create custom audiences for advertising
  • Lookalike Audiences: Meta uses our customer data to find similar potential customers
  • Retargeting: We use Meta Pixel and other tracking technologies to show ads to people who have visited our website or interacted with our content
  • Purchase Tracking: We track purchases and other conversions to measure ad effectiveness
  • Behavioral Targeting: We create targeted ads based on your browsing behavior, purchase history, and interests

You can control your Meta ad preferences through your Facebook and Instagram ad settings.

Cookies and Tracking Technologies

We use various cookies and tracking technologies:

  • Essential Cookies: Required for website functionality, shopping cart, and checkout
  • Analytics Cookies: Google Analytics, Shopify Analytics to understand website usage
  • Marketing Cookies: Meta Pixel, Google Ads, retargeting pixels for advertising
  • Preference Cookies: Remember your settings and preferences

You can manage cookie preferences through your browser settings, but disabling certain cookies may affect website functionality.

Third-Party Services and Data Sharing

We work with various service providers to operate our business:

  • Shopify: E-commerce platform and payment processing
  • Meta: Advertising and marketing (Facebook, Instagram)
  • Google: Analytics, advertising, and email services
  • SMS Providers: Text message delivery services
  • Shipping Companies: Order fulfillment and delivery
  • Email Marketing: Newsletter and promotional email services

Important: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties except our SMS service provider for message delivery.

Location Services

If you enable location services on your device, we may collect location data to:

  • Provide accurate shipping estimates and delivery options
  • Suggest nearby pickup locations or stores
  • Customize product recommendations based on your region
  • Comply with local tax and regulatory requirements
  • Improve our advertising targeting

Location data is collected through your device's GPS, Wi-Fi, and cellular network information when you grant permission. You can disable location tracking at any time through your device settings.

How We Use Your Information

  • Process and fulfill orders, handle returns and exchanges
  • Send order confirmations, shipping updates, and customer service communications
  • Provide customer support and respond to inquiries
  • Send marketing communications (with your consent)
  • Personalize your shopping experience and product recommendations
  • Analyze website usage and improve our services
  • Prevent fraud and ensure security
  • Comply with legal obligations and resolve disputes
  • Create targeted advertising campaigns
  • Conduct market research and business analytics

Data Security

We implement industry-standard security measures:

  • SSL encryption for all data transmission
  • Secure payment processing through PCI-compliant providers
  • Regular security audits and updates
  • Access controls and employee training
  • Data backup and recovery procedures

Your Rights and Choices

You have the right to:

  • Access, update, or delete your personal information
  • Opt-out of marketing communications (email and SMS)
  • Disable cookies through your browser settings
  • Request a copy of your data
  • Object to certain data processing activities
  • Withdraw consent where processing is based on consent

Data Retention

We retain your information for as long as necessary to:

  • Provide our services and fulfill orders
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Improve our services and customer experience

International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. We ensure appropriate safeguards are in place for such transfers.

Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by email or through our website.

Contact Us

For questions about this privacy policy or to exercise your rights, contact us:

Last Updated: July 10, 2025